Updated 2026-03-20
Fidelity vs Lincoln Financial 401(k) Comparison
Compare Fidelity Investments (#1, 9.5/10) and Lincoln Financial (#17, 6.9/10) side by side across fees, ratings, features, and investment options.
Overall Comparison
| Feature | Fidelity | Lincoln Financial |
|---|---|---|
| Overall Score | 9.5/10 | 6.9/10 |
| Rank | #1 | #17 |
| AUM | $4.5 trillion | $350 billion |
| Participants | 43 million | 8 million |
| Plan Sponsors | 23,000+ | 10,000+ |
| Founded | 1946 | 1905 |
Ratings Comparison
| Category | Fidelity | Lincoln Financial |
|---|---|---|
| Fees & Costs | 4.9/5 | 3.3/5 |
| Investment Options | 4.9/5 | 3.8/5 |
| Customer Service | 4.8/5 | 3.9/5 |
| Mobile App | 4.7/5 | 3.4/5 |
Fee Comparison
| Fee Type | Fidelity | Lincoln Financial |
|---|---|---|
| Admin Fees | $0 - varies by plan | Varies by plan size |
| Expense Ratios | 0.00% - 0.75% | 0.10% - 1.5% |
| Trading Fees | $0 for stocks/ETFs | Plan dependent |
| Advisory Fees | 0.35% - 1.0% | 0.40% - 1.0% |
Fidelity Strengths
- Zero expense ratio index funds (FZROX, FZILX)
- Industry-leading mobile app and online platform
- 24/7 customer service with dedicated retirement specialists
- Extensive investment options including BrokerageLink
Lincoln Financial Strengths
- Strong guaranteed income and annuity options
- Insurance-backed stability
- Lincoln Director platform for plan sponsors
- Managed account services through Lincoln Alliance
Rollover, Loans & Withdrawals
| Feature | Fidelity | Lincoln Financial |
|---|---|---|
| Rollover Platform | NetBenefits | Lincoln Financial Portal |
| Loans Available | Yes | Yes |
| Withdrawal Methods | Online via NetBenefits, Phone (800-343-3548), Fidelity branch offices | Online via Lincoln Financial portal, Phone (800-454-6265), Through plan administrator |
| Distribution Options | Lump sum, Partial withdrawal, Installment payments, Rollover to IRA | Lump sum, Partial withdrawal, Annuity conversion, Installment payments, Rollover to IRA, Required Minimum Distributions |
Which Should You Choose?
Choose Fidelity if you want:
- Large employers
- Cost-conscious investors
- Self-directed investors
- Solo 401(k) seekers
Choose Lincoln Financial if you want:
- Companies wanting guaranteed income options
- Insurance-focused employers
- Mid-size to large plans
- Annuity seekers
Our Verdict: Fidelity vs Lincoln Financial
Fidelity Investments wins this comparison with a score of 9.5/10 vs 6.9/10. Fidelity excels with zero expense ratio index funds (fzrox, fzilx), making it the stronger choice for most investors in this matchup. However, the best choice ultimately depends on your specific needs, employer plan availability, and investment preferences.
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Fidelity vs Lincoln Financial: Complete 401(k) Comparison for 2026
Choosing between Fidelity Investments and Lincoln Financial for your 401(k) is an important decision that affects your retirement savings. Fidelity offers largest provider while Lincoln Financial is known for top 10 recordkeeper. In terms of fees, Fidelity charges 0.00% - 0.75% expense ratios compared to Lincoln Financial's 0.10% - 1.5%. Fidelity manages $4.5 trillion in assets and serves 43 million participants, while Lincoln Financial has $350 billion AUM and 8 million participants.
Key Differences: Fidelity vs Lincoln Financial
When comparing Fidelity and Lincoln Financial, consider their core strengths: Fidelity excels with zero expense ratio index funds (fzrox, fzilx), while Lincoln Financial stands out for strong guaranteed income and annuity options. Both providers offer a wide range of investment options including target-date funds, index funds, and managed accounts. Fidelity's customer service rating is 4.8/5 compared to Lincoln Financial's 3.9/5. For mobile experience, Fidelity scores 4.7/5 while Lincoln Financial scores 3.4/5.
Which Provider is Right for You?
Choose Fidelity if you prioritize large employers. Choose Lincoln Financial if you're looking for companies wanting guaranteed income options. Your decision should also consider your employer's plan availability, fee sensitivity, desired investment options, and customer service expectations. For detailed reviews, visit our individual Fidelity and Lincoln Financial provider pages.
Frequently Asked Questions
Fidelity Investments scores higher in our 2026 rankings with 9.5/10. Fidelity is best for large employers, while Lincoln Financial is best for companies wanting guaranteed income options. The right choice depends on your employer's plan and your priorities.
Fidelity charges expense ratios of 0.00% - 0.75% with admin fees of $0 - varies by plan. Lincoln Financial charges 0.10% - 1.5% expense ratios with admin fees of Varies by plan size. Fidelity's fees rating is 4.9/5 compared to Lincoln Financial's 3.3/5.
Yes, you can roll over between Fidelity and Lincoln Financial. Fidelity uses NetBenefits for rollovers, while Lincoln Financial uses Lincoln Financial Portal. A direct rollover avoids mandatory tax withholding. Contact your new provider to initiate the transfer.
Fidelity offers 401(k) loans. Lincoln Financial offers 401(k) loans. Both providers typically allow loans up to 50% of your vested balance or $50,000, whichever is less.
Fidelity scores 4.9/5 for investment options, while Lincoln Financial scores 3.8/5. Both offer target-date funds, index funds, and managed accounts. Fidelity's investment options include Index Funds, Target Date Funds, Mutual Funds. Lincoln Financial offers Mutual Funds, Target Date Funds, Fixed Annuities.
For small businesses, consider plan minimums and per-participant costs. Fidelity is best for large employers, cost-conscious investors, self-directed investors, solo 401(k) seekers. Lincoln Financial is best for companies wanting guaranteed income options, insurance-focused employers, mid-size to large plans, annuity seekers. Compare admin fees: Fidelity charges $0 - varies by plan vs Lincoln Financial's Varies by plan size.
Pavlo Pyskunov
Managing Director & Investment Fund Director
Pavlo Pyskunov analyzes employer-sponsored retirement plans using IRS publications and DOL Form 5500 filings, helping workers maximize their 401(k) savings through data-driven guidance.
Last updated: 2026-03-20