Updated 2026-03-20
Principal vs Ubiquity 401(k) Comparison
Compare Principal Financial (#6, 8.3/10) and Ubiquity Retirement + Savings (#23, 6.3/10) side by side across fees, ratings, features, and investment options.
Overall Comparison
| Feature | Principal | Ubiquity |
|---|---|---|
| Overall Score | 8.3/10 | 6.3/10 |
| Rank | #6 | #23 |
| AUM | $700 billion | $3.5 billion |
| Participants | 6 million | 100,000 |
| Plan Sponsors | 46,000+ | 10,000+ |
| Founded | 1879 | 1999 |
Ratings Comparison
| Category | Principal | Ubiquity |
|---|---|---|
| Fees & Costs | 3.5/5 | 4.0/5 |
| Investment Options | 3.8/5 | 3.7/5 |
| Customer Service | 4.2/5 | 3.9/5 |
| Mobile App | 3.9/5 | 3.2/5 |
Fee Comparison
| Fee Type | Principal | Ubiquity |
|---|---|---|
| Admin Fees | $1,500 - $5,000/year for small plans | $115 - $250/month flat fee |
| Expense Ratios | 0.25% - 1.5% | 0.03% - 0.80% |
| Trading Fees | Varies | $0 |
| Advisory Fees | 0.40% - 1.0% | Optional, varies |
Principal Strengths
- Excellent for small business 401(k) plans
- Bundled benefits solutions
- Strong customer service for plan sponsors
- SimpleInvest managed portfolios
Ubiquity Strengths
- True flat-fee pricing with no asset-based charges
- Costs become more competitive as assets grow
- Open architecture investment options
- Over 25 years of experience
Rollover, Loans & Withdrawals
| Feature | Principal | Ubiquity |
|---|---|---|
| Rollover Platform | Principal.com | Ubiquity Portal |
| Loans Available | Yes | Yes |
| Withdrawal Methods | Online via Principal.com, Phone (800-547-7754) | Online via Ubiquity portal, Phone (855-831-7344), Dedicated account manager |
| Distribution Options | Lump sum, Partial withdrawal, Installment payments, Annuity purchase, Rollover to IRA | Lump sum, Partial withdrawal, Installment payments, Rollover to IRA, Required Minimum Distributions |
Which Should You Choose?
Choose Principal if you want:
- Small businesses
- Bundled benefit seekers
- Companies wanting insurance integration
Choose Ubiquity if you want:
- Growing small businesses
- Cost-transparent seekers
- Companies with growing plan assets
- Custom plan designers
Our Verdict: Principal vs Ubiquity
Principal Financial wins this comparison with a score of 8.3/10 vs 6.3/10. Principal excels with excellent for small business 401(k) plans, making it the stronger choice for most investors in this matchup. However, the best choice ultimately depends on your specific needs, employer plan availability, and investment preferences.
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Principal vs Ubiquity: Complete 401(k) Comparison for 2026
Choosing between Principal Financial and Ubiquity Retirement + Savings for your 401(k) is an important decision that affects your retirement savings. Principal offers small business focus while Ubiquity is known for flat fee. In terms of fees, Principal charges 0.25% - 1.5% expense ratios compared to Ubiquity's 0.03% - 0.80%. Principal manages $700 billion in assets and serves 6 million participants, while Ubiquity has $3.5 billion AUM and 100,000 participants.
Key Differences: Principal vs Ubiquity
When comparing Principal and Ubiquity, consider their core strengths: Principal excels with excellent for small business 401(k) plans, while Ubiquity stands out for true flat-fee pricing with no asset-based charges. Both providers offer a wide range of investment options including target-date funds, index funds, and managed accounts. Principal's customer service rating is 4.2/5 compared to Ubiquity's 3.9/5. For mobile experience, Principal scores 3.9/5 while Ubiquity scores 3.2/5.
Which Provider is Right for You?
Choose Principal if you prioritize small businesses. Choose Ubiquity if you're looking for growing small businesses. Your decision should also consider your employer's plan availability, fee sensitivity, desired investment options, and customer service expectations. For detailed reviews, visit our individual Principal and Ubiquity provider pages.
Frequently Asked Questions
Principal Financial scores higher in our 2026 rankings with 8.3/10. Principal is best for small businesses, while Ubiquity is best for growing small businesses. The right choice depends on your employer's plan and your priorities.
Principal charges expense ratios of 0.25% - 1.5% with admin fees of $1,500 - $5,000/year for small plans. Ubiquity charges 0.03% - 0.80% expense ratios with admin fees of $115 - $250/month flat fee. Principal's fees rating is 3.5/5 compared to Ubiquity's 4.0/5.
Yes, you can roll over between Principal and Ubiquity. Principal uses Principal.com for rollovers, while Ubiquity uses Ubiquity Portal. A direct rollover avoids mandatory tax withholding. Contact your new provider to initiate the transfer.
Principal offers 401(k) loans. Ubiquity offers 401(k) loans. Both providers typically allow loans up to 50% of your vested balance or $50,000, whichever is less.
Principal scores 3.8/5 for investment options, while Ubiquity scores 3.7/5. Both offer target-date funds, index funds, and managed accounts. Principal's investment options include Mutual Funds, Target Date Funds, Stable Value. Ubiquity offers Open Architecture, Mutual Funds, Target Date Funds.
For small businesses, consider plan minimums and per-participant costs. Principal is best for small businesses, bundled benefit seekers, companies wanting insurance integration. Ubiquity is best for growing small businesses, cost-transparent seekers, companies with growing plan assets, custom plan designers. Compare admin fees: Principal charges $1,500 - $5,000/year for small plans vs Ubiquity's $115 - $250/month flat fee.
Pavlo Pyskunov
Managing Director & Investment Fund Director
Pavlo Pyskunov analyzes employer-sponsored retirement plans using IRS publications and DOL Form 5500 filings, helping workers maximize their 401(k) savings through data-driven guidance.
Last updated: 2026-03-20