Updated 2026-03-20
Merrill vs Lincoln Financial 401(k) Comparison
Compare Merrill Lynch (#8, 8.0/10) and Lincoln Financial (#17, 6.9/10) side by side across fees, ratings, features, and investment options.
Overall Comparison
| Feature | Merrill | Lincoln Financial |
|---|---|---|
| Overall Score | 8.0/10 | 6.9/10 |
| Rank | #8 | #17 |
| AUM | $3.0 trillion | $350 billion |
| Participants | 5 million | 8 million |
| Plan Sponsors | 2,500+ | 10,000+ |
| Founded | 1914 | 1905 |
Ratings Comparison
| Category | Merrill | Lincoln Financial |
|---|---|---|
| Fees & Costs | 3.3/5 | 3.3/5 |
| Investment Options | 4.5/5 | 3.8/5 |
| Customer Service | 4.1/5 | 3.9/5 |
| Mobile App | 4.2/5 | 3.4/5 |
Fee Comparison
| Fee Type | Merrill | Lincoln Financial |
|---|---|---|
| Admin Fees | Varies by plan size | Varies by plan size |
| Expense Ratios | 0.03% - 1.5% | 0.10% - 1.5% |
| Trading Fees | $0 - $6.95 | Plan dependent |
| Advisory Fees | 0.45% - 1.5% | 0.40% - 1.0% |
Merrill Strengths
- Bank of America Preferred Rewards benefits
- Strong advisory and guidance services
- complete financial planning
- Wide investment selection
Lincoln Financial Strengths
- Strong guaranteed income and annuity options
- Insurance-backed stability
- Lincoln Director platform for plan sponsors
- Managed account services through Lincoln Alliance
Rollover, Loans & Withdrawals
| Feature | Merrill | Lincoln Financial |
|---|---|---|
| Rollover Platform | Benefits OnLine | Lincoln Financial Portal |
| Loans Available | Yes | Yes |
| Withdrawal Methods | Online via Benefits OnLine, Phone (888-968-4015), Bank of America branches | Online via Lincoln Financial portal, Phone (800-454-6265), Through plan administrator |
| Distribution Options | Lump sum, Partial withdrawal, Installment payments, Rollover to IRA | Lump sum, Partial withdrawal, Annuity conversion, Installment payments, Rollover to IRA, Required Minimum Distributions |
Which Should You Choose?
Choose Merrill if you want:
- BofA customers
- Advice seekers
- Large employers
- Full-service needs
Choose Lincoln Financial if you want:
- Companies wanting guaranteed income options
- Insurance-focused employers
- Mid-size to large plans
- Annuity seekers
Our Verdict: Merrill vs Lincoln Financial
Merrill Lynch wins this comparison with a score of 8.0/10 vs 6.9/10. Merrill excels with bank of america preferred rewards benefits, making it the stronger choice for most investors in this matchup. However, the best choice ultimately depends on your specific needs, employer plan availability, and investment preferences.
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Merrill vs Lincoln Financial: Complete 401(k) Comparison for 2026
Choosing between Merrill Lynch and Lincoln Financial for your 401(k) is an important decision that affects your retirement savings. Merrill offers bofa integration while Lincoln Financial is known for top 10 recordkeeper. In terms of fees, Merrill charges 0.03% - 1.5% expense ratios compared to Lincoln Financial's 0.10% - 1.5%. Merrill manages $3.0 trillion in assets and serves 5 million participants, while Lincoln Financial has $350 billion AUM and 8 million participants.
Key Differences: Merrill vs Lincoln Financial
When comparing Merrill and Lincoln Financial, consider their core strengths: Merrill excels with bank of america preferred rewards benefits, while Lincoln Financial stands out for strong guaranteed income and annuity options. Both providers offer a wide range of investment options including target-date funds, index funds, and managed accounts. Merrill's customer service rating is 4.1/5 compared to Lincoln Financial's 3.9/5. For mobile experience, Merrill scores 4.2/5 while Lincoln Financial scores 3.4/5.
Which Provider is Right for You?
Choose Merrill if you prioritize bofa customers. Choose Lincoln Financial if you're looking for companies wanting guaranteed income options. Your decision should also consider your employer's plan availability, fee sensitivity, desired investment options, and customer service expectations. For detailed reviews, visit our individual Merrill and Lincoln Financial provider pages.
Frequently Asked Questions
Merrill Lynch scores higher in our 2026 rankings with 8.0/10. Merrill is best for bofa customers, while Lincoln Financial is best for companies wanting guaranteed income options. The right choice depends on your employer's plan and your priorities.
Merrill charges expense ratios of 0.03% - 1.5% with admin fees of Varies by plan size. Lincoln Financial charges 0.10% - 1.5% expense ratios with admin fees of Varies by plan size. Merrill's fees rating is 3.3/5 compared to Lincoln Financial's 3.3/5.
Yes, you can roll over between Merrill and Lincoln Financial. Merrill uses Benefits OnLine for rollovers, while Lincoln Financial uses Lincoln Financial Portal. A direct rollover avoids mandatory tax withholding. Contact your new provider to initiate the transfer.
Merrill offers 401(k) loans. Lincoln Financial offers 401(k) loans. Both providers typically allow loans up to 50% of your vested balance or $50,000, whichever is less.
Merrill scores 4.5/5 for investment options, while Lincoln Financial scores 3.8/5. Both offer target-date funds, index funds, and managed accounts. Merrill's investment options include Mutual Funds, ETFs, Stocks. Lincoln Financial offers Mutual Funds, Target Date Funds, Fixed Annuities.
For small businesses, consider plan minimums and per-participant costs. Merrill is best for bofa customers, advice seekers, large employers, full-service needs. Lincoln Financial is best for companies wanting guaranteed income options, insurance-focused employers, mid-size to large plans, annuity seekers. Compare admin fees: Merrill charges Varies by plan size vs Lincoln Financial's Varies by plan size.
Pavlo Pyskunov
Managing Director & Investment Fund Director
Pavlo Pyskunov analyzes employer-sponsored retirement plans using IRS publications and DOL Form 5500 filings, helping workers maximize their 401(k) savings through data-driven guidance.
Last updated: 2026-03-20