T. Rowe Price vs Prudential 401(k) Comparison
Compare T. Rowe Price (#5, 8.5/10) and Prudential Financial (#12, 7.4/10) side by side across fees, ratings, features, and investment options.
Overall Comparison
| Feature | T. Rowe Price | Prudential |
|---|---|---|
| Overall Score | 8.5/10 | 7.4/10 |
| Rank | #5 | #12 |
| AUM | $1.3 trillion | $1.4 trillion |
| Participants | 10 million | 5 million |
| Plan Sponsors | 4,500+ | 25,000+ |
| Founded | 1937 | 1875 |
Ratings Comparison
| Category | T. Rowe Price | Prudential |
|---|---|---|
| Fees & Costs | 3.8/5 | 3.5/5 |
| Investment Options | 4.6/5 | 3.7/5 |
| Customer Service | 4.4/5 | 3.9/5 |
| Mobile App | 4.2/5 | 3.6/5 |
Fee Comparison
| Fee Type | T. Rowe Price | Prudential |
|---|---|---|
| Admin Fees | $0 - $50/year | $1,000 - $4,000/year |
| Expense Ratios | 0.30% - 1.2% | 0.20% - 1.1% |
| Trading Fees | $0 for T. Rowe Price funds | Plan dependent |
| Advisory Fees | 0.30% - 1.25% | 0.40% - 0.90% |
T. Rowe Price Strengths
- Excellent actively managed fund performance
- Best-in-class target date funds
- Strong research capabilities
- No-transaction-fee mutual fund platform
Prudential Strengths
- Strong guaranteed income options
- Comprehensive financial wellness programs
- Insurance product integration
- Long track record and stability
Which Should You Choose?
Choose T. Rowe Price if you want:
- Active fund believers
- Target-date fund users
- Research-oriented investors
- Long-term holders
Choose Prudential if you want:
- Guaranteed income seekers
- Large employers
- Insurance-focused planning
Our Verdict: T. Rowe Price vs Prudential
T. Rowe Price wins this comparison with a score of 8.5/10 vs 7.4/10. T. Rowe Price excels with excellent actively managed fund performance, making it the stronger choice for most investors in this matchup. However, the best choice ultimately depends on your specific needs, employer plan availability, and investment preferences.
Other Popular Comparisons
Compare these 401(k) providers head-to-head
Vanguard vs PrudentialCompare these 401(k) providers head-to-head
Schwab vs PrudentialCompare these 401(k) providers head-to-head
Empower vs PrudentialCompare these 401(k) providers head-to-head
T. Rowe Price vs PrincipalCompare these 401(k) providers head-to-head
T. Rowe Price vs ADPCompare these 401(k) providers head-to-head
T. Rowe Price vs Prudential: Complete 401(k) Comparison for 2026
Choosing between T. Rowe Price and Prudential Financial for your 401(k) is an important decision that affects your retirement savings. T. Rowe Price offers active management while Prudential is known for guaranteed income. In terms of fees, T. Rowe Price charges 0.30% - 1.2% expense ratios compared to Prudential's 0.20% - 1.1%. T. Rowe Price manages $1.3 trillion in assets and serves 10 million participants, while Prudential has $1.4 trillion AUM and 5 million participants.
Key Differences: T. Rowe Price vs Prudential
When comparing T. Rowe Price and Prudential, consider their core strengths: T. Rowe Price excels with excellent actively managed fund performance, while Prudential stands out for strong guaranteed income options. Both providers offer comprehensive investment options including target-date funds, index funds, and managed accounts. T. Rowe Price's customer service rating is 4.4/5 compared to Prudential's 3.9/5. For mobile experience, T. Rowe Price scores 4.2/5 while Prudential scores 3.6/5.
Which Provider is Right for You?
Choose T. Rowe Price if you prioritize active fund believers. Choose Prudential if you're looking for guaranteed income seekers. Your decision should also consider your employer's plan availability, fee sensitivity, desired investment options, and customer service expectations. For detailed reviews, visit our individual T. Rowe Price and Prudential provider pages.